About EarAid Hearing Centre

Tarek El Rifai, H.I.S, Reg. AHIP founded EarAid Hearing Centre in September 2019. It was just a few months before the COVID pandemic devastated the nation and the world. “It was hard for me at the time to find the real purpose of getting up every day. I helped a few people with their hearing problems and the response was very positive,” El Rifai said. “Since the clinic has become busy, however I still consider it to be very much in the startup phase in the sense of a business.”

El Rifai said he feels he has had success with his business, and a positive reception from new customers, however, he said, that doesn’t make him feel that he has the business figured out. “How would you even describe successful? It’s very subjective,” he said. “If I couldn’t do iy 110 per cent, I wouldn’t do it at all. And that’s just how I am. I’m like that with everything I do in life. I’m either ging to do it or not do it, and hearing aids I’m doing.”

The EarAid Hearing Centre was recently named the Reader’s Choice winner, and if he needed to find a reason, El Rifai said it would be because they are not just a hearing aid company. They are a part of a community, and a community themselves with their customers. “I want my patients to feel excited and toked about their hearing devices like I feel when I find a newly released hearing aid product. My goal is not to make money but to give my patients the tools they need for a better quality of life.” - Toronto Star newspaper.